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The Venza now sits on Toyota’s versatile TNGA-K global platform shared among the Camry, RAV4, Highlander and Sienna minivan. The second-generation Venza has a more precise definition of
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Launched, it rode on the same platform as the Camry, which gave it a smoother car-like ride but stymied its sharper sedan dynamics and usefulness as anĪctivity vehicle. Used to be a dirty word among automotive purists. Here are five reasons it just may work this time: With all of its new refinements, the new Venza is angling to cast a much wider net. Vehicles alone were responsible for 68 percent of those sales. New vehicle sales in the U.S., according to Motor Intelligence. In 2019, sales of light trucks-aĬategory that includes pickups, SUVs and crossovers-accounted for 70 percent of The five years during Venza’s absence, however, consumer preference pivoted sharplyįrom sedans to larger, more versatile SUVs. Toyota relented and stopped production of the Venza at its Kentucky plant in 2015. Sales of the Venza declined steadily from 54,000 units in its first year to 21,000 in its final year. Toyota’s prominent SUV offerings and entry-level luxury options from Lexus-its premium division-also diverted attention away from the crossover. Growing crossover space that included the Honda CR-V, Ford Edge and Chevrolet Equinox. While it garnered some popularity among Toyota loyalists, it faced stiff competition in the Marketing the Venza to aging boomers alienated younger buyers.
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The “me-crossover” for the “me-generation.” Short, the Venza was a practical and reliable midsize vehicle for boomersĮxploring their long-awaited freedom. It was more luxurious than the RAV4, but not as flashy as a Lexus RX350. It still offered two rows of seating like the Camry, but had a higher The Venza truly “crossed over” from the sedan to the SUV Launched in 2009, the first iteration of the crossover targetedĪ very specific sweet spot: empty nesters desiring minivan-like space and Is tuned to deliver a more comfortable on-road experience without the promise The five-seater also boasts updated technology, safety features, infotainment,Īll-wheel-drive and a hybrid powertrain. The versatility of a utility vehicle without the hulking size of a three-rowįor 2021, the two-row Venza sits on an all-new platform and features a revised interiorĪnd exterior. Is resurrecting its Venza midsize crossover, this time with a broader vision toīring a premium on-road experience to small families and empty nesters seeking The new 2021 Venza is built on Toyota’s global platform and comes with standard all-wheel-drive and a fuel-efficient hybrid powertrain.